LUX Catering & Events, a well-established name in Salt Lake City’s catering scene, sought to expand their reach by promoting two exciting offshoots: DRNK by Lux and Market Catering.
LUX aimed to capture attention for both DRNK and Market Catering, targeting distinct audiences within the corporate event space. DRNK, a vibrant and edgy beverage service, needed to appeal to forward-thinking executives, while Market Catering, offering affordable solutions with creative flair, targeted budget-conscious event planners.
For DRNK, a bold and eye-catching print ad campaign was designed to grab attention within the high-gloss pages of the Utah Business Journal. Imagining the ideal corporate event, we envisioned a sophisticated yet trendy atmosphere, perfectly complemented by DRNK’s services.
The Solution: The ad played on the concept of “Drink Drank Drunk” (playfully highlighting their beverage expertise), using a dynamic visual composition. Two specialty cocktails, visually stunning and carefully paired with the brand name, were integrated seamlessly into the headline. This approach ensured the ad stood out while maintaining a modern aesthetic that fit the magazine’s style. Additionally, the design offered flexibility, allowing for future headline changes without compromising the overall look and feel.
Market Catering presented a different challenge. Here, the focus was on building trust and establishing a sense of approachability.
A rustic and wholesome aesthetic, featuring natural green tones and inviting imagery, was chosen for the Market Catering ads. The overall design aimed to convey a sense of partnership – a company dedicated to helping clients achieve their goals and create memorable culinary experiences. The ad exuded a laid-back, trustworthy, and pleasant atmosphere, perfectly reflecting Market Catering’s value proposition.
By crafting distinct campaigns that spoke directly to each target audience, I effectively addressed LUX Catering & Events’ multifaceted marketing needs.
