I have always been fascinated with wine label design. If you find yourself browsing the aisles of your local wine distributor you are guaranteed to see some beautiful creations. I recently decided to start a weekly design challenge where I find a real label, either in person or online, and create a concept of my own. The goal of this project is to expand my Illustrator and Photoshop skills, experiment with different techniques, and apply these styles to other projects i’m currently working on. It’s also a great excuse to pick up a bottle or 2 each week.
Week 2 – Artesa Winery Chardonnay
Keeping with the circular design elements of week 1, this design was very pleasing to make. I chose to keep the triangle element from Artesa’s brand along with the recognizable statue figure. The relationship between the triangle and circle feels almost spiritual in nature. It can be interpreted in a number of ways. Some may see a close-up image of an eye with the black triangle resembling its line of sight, and others may see a pyramid with the sun rising behind it. Overall the design is aesthetically pleasing and inviting.
Week 3 – Robert Mondavi Private Collection
Time to switch it up a bit and go angular. The Robert Mondavi Private Collection is a simple black, white, and gold label. I decided to bring those colors and elements over into my concept. The label would require a detailed die cut of right angles but would look very sleek when applied directly to the bottle. Some might say that there is a Gatsby vibe going on and they wouldn’t be wrong. This design is over the top on purpose. The added embellishments will make this bottle stand out no matter where it is.