Not every company wants to look like the giant corporations of NYC. They are proud to be a smaller family owned business who focus more on personal attention and quality work for an affordable price. Despite being a local landscaping company, we wanted to show potential clients that Performance Lawn and Landscape’s attention to detail goes far beyond their craft. The logo and branding needed to reflect their mission of top quality service.
I worked one on one with the owners Bill and Jen to create a welcoming design. During my process, I like to create many different concepts to discover the look and feel the client is looking for.
After the original concepts were discussed, the sunrise shape and sunflower graphic seemed to be the strongest. I was able to merge a few concepts together to create their brand new logo.